![]() That’s where the future Kia sedan success is going to come from.” “But perhaps not being one of the ‘cool kids’ shows you are thinking through your purchase a little deeper and smart. “There aren’t many compromises other than not being one of the ‘cool kids’ with a new crossover on your street,” he continued. However, he acknowledged that crossovers remain the hot commodity for now. Today’s modern sedans, especially with the Stinger’s sloping C-pillar space, you’re able to get a lot of cargo in there,” Bell said. “Many people in the sedan market are either downsizing from owning a big SUV that didn’t give them that engaging drive they were looking for, or maybe their family has changed, or looking for better fuel efficiency. In fact, it’s thinking they may be due for a comeback. A similar logic flows through Kia, which is betting on sedans not being forever shunned. But the manufacturer doesn’t see it supplanting performance sedans. Sure, we’ll probably see an N-badged Hyundai Santa Fe eventually. Korean brands seem to think SUVs and crossovers shouldn’t stray too far from their original purpose. You might be less impressed if you’ve ever been inside something that can really shimmy in the corners, though. They’re at their best when you’re stuck in traffic, forced to take a lot of junk somewhere, or have the opportunity to mash the accelerator down a long straightaway. Most of that comes from mixing performance with practicality and the good feeling you get when you’re towering over the car next to you. Having driven numerous performance-engineered SUVs, your author will admit they hold some amount of charm. Having that athletic feel and visceral connection is something we’re going to see emphasized and amplified in our future sedan offerings.” ![]() But you can enter a highway off-ramp a little faster than you should, and it’s okay. And then they drive it and realize for a large crossover it feels very coordinated. “One of the reasons why the Kia Telluride has done so well is because people love the look of it. “The driving experience between the crossover-type vehicle and the sedan type vehicle especially when you have someone like Albert Biermann in your stable can be pretty remarkable,” James Bell, Kia’s head of corporate communications, told CarBuzz in a recent chat. That includes maintaining a clear distinction between crossovers and sedans - the latter of which Kia believes holds the secret to enjoying yourself behind the wheel. Having convinced themselves that they’ve found a winning strategy, Koran automakers are doubling down on what’s worked already. Except in the Hyundai/Kia version, she winks suggestively and offers to pitch in for dinner. Following Hyundai/Kia for the last few years has been analogous to that scene in every teen drama where the awkwardly nerdy girl comes down the stairs for prom dressed to the nines and brimming with newfound confidence. Once famous for their commitment to budget-friendly models frequently mentioned in amber alerts, the duo now manufacture vehicles people actually want to buy at a price that’s frequently difficult to criticize. ![]() According to the manufacturer, this is because high-riding utility vehicles fail to match the driving experience of a ground-hugging sedan - something Korean automakers have a keen interest in since Hyundai launched N-badged performance models and Kia dropped the Stinger on our heads. While Kia has managed to add a fair number of crossovers to its lineup, successfully catching up to modern consumer tastes, it hasn’t scarified sedans to make that happen.
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